In the early 1980s, Cerruti 1881 pursued a policy of diversification and growth around the world. During this period, the House mainly made advances in fashion in inspired by sports clothing. The designs combined fashion-related sensibilities with the concept of performance and fabrics began to present an advantage, clearly predicting the international boom that was to follow in chic sportswear and homewear. At the time, it was not uncommon to see sporting champions in their respective fields, such as skiing champion, Ingmar Stenmark, receiving their trophies clad head to foot in Cerruti 1881.
